- It’s free to set up and use!
- It can add to your existing communication channels to your prospects, customers and suppliers (in fact all stakeholders) and complement these channels
- It helps you engage with your stakeholders and keep them informed about your business, products, services, and achievements, quickly and very cost-effectively
- You can find new customers, clients, suppliers and prospects on social media – without the usual associated costs
- You can use social media to raise awareness amongst your target audiences of your business, its products, services and development
- You can showcase your expertise or build your expertise via social media
- You can take advantage of ‘viral marketing’
- You can create ‘ambassadors’ for your business which can help improve your brand, profile, credibility and profits
- Social media is constantly evolving, so there are more and more opportunities to use it to benefit your business
- You can use it to find employees – and minimise the chance of hiring the wrong employees!
- Like having a website, it is now expected that businesses have a social media presence. It ‘authenticates’ a business and makes it more acceptable to other potential customers, prospects, suppliers or even strategic partners.
- Those businesses that ignore social media will lose out!
