12 good reasons to use social media


  1. It’s free to set up and use!
  2. It can add to your existing communication channels to your prospects, customers and suppliers (in fact all stakeholders) and complement these channels
  3. It helps you engage with your stakeholders and keep them informed about your business, products, services, and achievements, quickly and very cost-effectively
  4. You can find new customers, clients, suppliers and prospects on social media – without the usual associated costs
  5. You can use social media to raise awareness amongst your target audiences of your business, its products, services and development
  6. You can showcase your expertise or build your expertise via social media
  7. You can take advantage of ‘viral marketing’
  8. You can create ‘ambassadors’ for your business which can help improve your brand, profile, credibility and profits
  9. Social media is constantly evolving, so there are more and more opportunities to use it to benefit your business
  10. You can use it to find employees – and minimise the chance of hiring the wrong employees!
  11. Like having a website, it is now expected that businesses have a social media presence. It ‘authenticates’ a business and makes it more acceptable to other potential customers, prospects, suppliers or even strategic partners.
  12. Those businesses that ignore social media will lose out!

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