Don’t Call Me Frank

It’s always great when clients say nice things about you.

Here’s one client that took to video to say a few words about how we’ve helped him grow his business.

Don’t call me Frank, though, eh?

Click here to watch the short video testimonial.

Have You Tried Google Apps For Work?

It’s not that well known in the UK, but we love it.

What are we talking about? Google Apps For Work.

It has so many benefits – for businesses of all sizes.

From working better and more efficiently with colleagues, to saving on the cost of licences for MS Office and the ‘obligatory’ server for your emails or documents, to integrating a whole host of other applications to make your working life and business run and perform better, we think it’s the next ‘garlic bread’. Did we mention it makes protecting your data – such as information about your customers – easier too?

Check out all the benefits and features here.

 

Get More Work Done – Go On Holiday!

Christmas is now under a week away, and it’s nearly time for everyone to have a well-earned rest!

However, regardless of when you decide it’s time for a short break, a long weekend, or even a proper holiday abroad, it can actually be a time where your productivity increases.

I’m aware this is going to make me sound either mad or miserable, but bare with me on this…

For me, bizarrely, going holiday actually makes me more productive because I’m in a relaxed mood, which allows me to free my mind, think creatively, and plan ahead.

Now don’t get me wrong, I’m not saying that you should surrender your holiday to your business – it should first and foremost be for relaxing. I never deliberately set out to work more on while I’m on holiday, but out of habit I always take a hardback notepad and tend to find that I scribble lots of information down, which I can implement when I return.

Prior to going on holiday, I’m usually extremely busy trying to finish things off for clients, and I don’t start to relax until I’m on the plane, train, boat etc. But once I do relax, it gives me the opportunity to delve into a more laid back and creative state. Once this change occurs, I find myself filling up with ideas and I use the notepad to make a lot of notes.

Some of this can be prompted by reading good books relevant to marketing, or listening to audio programmes that include experts talking about various aspects of marketing. Personally, I’m currently reading “Email Persuasion” by Ian Brodie, which is an excellent book on email marketing and well worth checking out.

As a result of my holiday, I find that I ironically get more work done than at times when I’m at work, and under the day-to-day pressures of running my own business.

So, my personal suggestion to owners of businesses is to take regular breaks throughout the year (they don’t all have to be full blown trips to Hawaii, maybe just a nice long weekend away in the Lakes), and see if that results in a rise in your productivity and creativity in a similar way.

For now though, I wish you a very Merry Christmas, and Happy New Year!

Cross-selling – Why Existing Customers Are Just As Important As New Customers

When sales fall, most businesses instinctively decide that the best course of action is to go after new customers.

bullseye

While logically it’s a sensible call to make, the reality is there are three options available to counteract the fall:

  • Increase the amount of customers i.e. get more customers,

  • Increase the frequency of purchases of your existing customers, and/or

  • Increase the average spend per purchase from your existing customers

However, research shows that it is eight times more expensive to try and get more customers than it is to get more sales from existing customers.

Look at it this way. It’s easier to sell a football shirt to a fan, than it is to someone who doesn’t care about football or, even worse, supports your rivals. You should be selling to your fans who, in this particular analogy, are your existing customers.

If you look at your existing customer base, as well as your current list of products and services, you will be able to identify opportunities to cross-sell to existing customers, as well as attracting new business. You can do this by creating a simple table, with existing and new customers/clients’ needs down the left hand side, and your products and services across the top.

This helps give you a visual representation of what and where you will be able to cross-sell. Simply tick off what you provide to each customer, and at a glance this table will show you where the opportunities to cross-sell or upsell new or existing services to your existing client base are.

In our experience this is often a quick win for clients to grow the business before going out into the market and looking for new customers or the extra resources that can entail.

You may wish to try it for your business.

Get Our Latest, Free Marketing Tips here.

10 ways to transform the marketing of your business in 30 days

10 ways to transform the marketing of your business in 30 days

  1. Embrace social media – it’s here to stay and those businesses, even small and medium-sized businesses, that choose to ignore social media will be left behind in the near future

    1. Set up a Facebook Page (not profile)

    2. Set up a Google+ Page

    3. Set up a company Twitter account

    4. Set up a LinkedIn Company Profile

    5. Start to use all of the above

  2. Explore video marketing – the number of videos watched on YouTube and other video channels such as Vimeo will blow your mind. The benefits of video marketing are massive: more traffic to your website, higher profile and awareness of your business, greater credibility and authority, and the biggest, free way to expose your business to your existing and potential customers there is, bar none!

  3. Image is all: get your branding, corporate literature, sales literature, exhibition materials  and website reviewed – professionally – and re-designed to be congruent with who you are as a company and how you want to position your company in the minds of your existing customers and potential customers

  4. Get your website optimised to increase the number of visitors to it, increase the probability that people will engage with your business, and eventually become customers

  5. Get a mobile friendly website – more people now search the internet via their mobile phone or tablet than a PC or laptop! Research shows that consumers are more likely to buy from a business with a mobile friendly website than one that only has a main website

  6. Get a marketing plan – a list of marketing activity that can be undertaken month-by-month for 12 months. You will be amazed at how quickly you will reach the goals for your business with a marketing plan!

  7. Review your existing customer database: can you cross sell other products or services to them? It’s much cheaper to sell to your existing customers than try to find new customers. Can you upsell them i.e. to encourage them to purchase either more products, or products on a more frequent basis, or products of a greater total value?

  1. Review your value proposition i.e. what value do you offer your customers? List all the benefits of your products, services and your business offers customers and how these differ from your competitors. Put these benefits in your sales and corporate literature, on your website and in your social media profiles. Make sure your sales team knows these benefits by heart!

  2. If you don’t sell via the internet, you should. Virtually all businesses can benefit massively from a ‘shop on the internet’. Initially, some businesses start via eBay or Gumtree but eventually need their own e-commerce website.

  3. Commit to investing time and some resources into regular marketing activity – preferably from a marketing plan. Generally, it’s quicker, easier and far more affordable to outsource your marketing than employ someone in-house, at least initially. You will be surprised how quickly regular, focused marketing brings results.

Get Our Latest, Free Marketing Tips Here.