12 good reasons to use social media

 

  1. It’s free to set up and use!
  2. It can add to your existing communication channels to your prospects, customers and suppliers (in fact all stakeholders) and complement these channels
  3. It helps you engage with your stakeholders and keep them informed about your business, products, services, and achievements, quickly and very cost-effectively
  4. You can find new customers, clients, suppliers and prospects on social media – without the usual associated costs
  5. You can use social media to raise awareness amongst your target audiences of your business, its products, services and development
  6. You can showcase your expertise or build your expertise via social media
  7. You can take advantage of ‘viral marketing’
  8. You can create ‘ambassadors’ for your business which can help improve your brand, profile, credibility and profits
  9. Social media is constantly evolving, so there are more and more opportunities to use it to benefit your business
  10. You can use it to find employees – and minimise the chance of hiring the wrong employees!
  11. Like having a website, it is now expected that businesses have a social media presence. It ‘authenticates’ a business and makes it more acceptable to other potential customers, prospects, suppliers or even strategic partners.
  12. Those businesses that ignore social media will lose out!

Still think social media’s not for your business? Think again.

Do you still think that social media is for telling people what you’re having for lunch?

Do you think it’s just frivolous nonsense? Yes, much of it is.

But more and more small and medium-sized businesses and owner managed businesses are finally waking up to the potential value to their marketing and bottom line of using social media for business.

Watch this short video about using social media for business.

If you are suspicious or doubtful about the value of using social media for business you shouldn’t be when you have watched this short video.

After watching it, if you decide you want to learn more about using social media for your business, we would be happy to discuss this with you in more depth.

We have set up and pro-actively managed a number of clients’ social media for them – so they can get on with running their business but at the same time still getting valuable exposure and promotion for their business.

For some businesses, promotion through social media now forms the core of their entire marketing efforts.

Enjoy the video.

 

Get a plan in place BEFORE the crisis happens

5 PR lessons from the Kony PR campaign

The link above is well worth a read for any organisation – public or private sector, large or small.

This is some good advice to help any organisation deal with possible negative PR or a backlash to any pro-active PR it is trying to undertake.

 

The lesson is to have a crisis communications plan in place AS well as a pro-active communications plan or in fact as part of your PR campaign.

It’s rare, however, in my experience, that companies, particularly SMEs, have both a marketing or PR campaign and a crisis communications plan.

Most don’t usually have either.

The ramifications, however, of a damage to a company’s reputation can be dramatic – from  turning customers away, to putting off future employees, and even discouraging investors.

It can often lead to the beginning of the end for the company.

A crisis communications plan helps people to respond more calmly in what can be a highly stressful time.

It can also help people to respond more clearly and avoid them ‘losing their heads’ in a crisis and saying or doing something to exacerbate the situation.

A good crisis communications plan should also clearly delegate the likely roles to different people in an organisation.

For example, who is going to approve statements to the press?

Who is going to draft them?

Does the organisation have the mobile telephone or home telephone numbers of key personnel likely to be involved in a response to a crisis?

Can you easily set up space within your office to respond to a crisis?

Likewise, other questions like ‘what happens if the MD is sat on a beach 3,000 miles away when the factory blows up?’ need to be answered following lots of scenario planning.

Who is second in command or next best placed to front the organisation?

As part of the decision to whom a task is delegated consideration should be given to any appropriate training needs.

We could all see that Tony Hayward was not the right man to front BP in media interviews following the Gulf of Mexico leak in 2010.

 

For example, does the CEO or MD need some media training to handle radio or television interviews?

If the latter is lacking in confidence or does not naturally present well it may be worthwhile identifying other senior members of the organisation to front any broadcast media interviews.

There’s a lot more to developing a good crisis communications plan but it should form the bulk of any disaster recovery plan that all organisations should take the time to put in place.

Kony 2012

Kony 2012

Here is an amazing example of the power of film, social media and viral marketing combined.

78 million people have viewed this film on YouTube!

It’s a wonderful example, too, of people power.

The power of people to get Governments to act on grounds of justice and decency – and for the causes they really believe in.

I hope it brings the desired outcome.

Watch it, enjoy it, and be inspired by it.