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Facebook Advertising
Packages

Facebook Advertising Packages

Here are three well-structured Facebook advertising campaign packages tailored to small and medium-sized businesses looking to generate sales leads. Each package includes everything from planning, execution, and optimization to reporting.

1. Starter Lead Generation Package (£x per month)

Ideal for businesses new to Facebook advertising or those with a smaller budget.
What’s Included:

Strategy & Campaign Planning

  • Initial consultation to understand business goals
  • Competitor research and audience analysis

Ad Creation & Setup

  • 2 ad variations (image/video-based)
  • Engaging ad copywriting
  • Custom audience targeting
  • Campaign setup in Facebook Ads Manager

Campaign Management

  • Daily monitoring & bid optimization
  • A/B testing (ad creative, copy, and targeting)
  • Budget management to maximize ROI

Reporting & Support

  • Monthly performance report with insights
  • 1 x 30-minute strategy call per month

2 Growth Lead Generation Package (£y per month)

Ideal for businesses new to Facebook advertising or those with a smaller budget.
What’s Included:

Everything in the Starter Package, plus:

  • 4 ad variations (carousel, video, and image-based)
  • Custom landing page (if required)
  • Lookalike audience targeting
  • Advanced conversion tracking
  • Lead form integration with CRM/email marketing software

Enhanced Campaign Management

  • 2 ad variations (image/video-based)
  • Engaging ad copywriting
  • Custom audience targeting
  • Campaign setup in Facebook Ads Manager

Reporting & Strategy

  • Bi-weekly performance reports
  • 2 x 30-minute strategy calls per month

Bonus: Retargeting Campaign (after 6 months)

  • 2 retargeting ads targeting engaged users and abandoned leads

3. Premium Lead Domination Package (£x per month

For businesses that want a full-scale Facebook advertising strategy with high-converting campaigns.
What’s Included:

Everything in the Growth Package, plus:

  • 6+ ad variations including testimonial/review ads
  • Multi-platform placements (Instagram, Messenger, Audience Network)
  • Dynamic creative testing (machine-learning-optimized ads)
  • Custom chatbot integration for lead generation
  • Full-funnel strategy (cold, warm, and hot audience ads)
  • Dedicated account manager

Advanced Campaign Management

  • Real-time bid adjustments and performance tweaks
  • Deep audience insights and persona refinement
  • AI-powered optimization for best-performing ads

Reporting & Strategy

  • Weekly performance reports
  • 4 x 30-minute strategy calls per month

Bonus: Retargeting Campaign (after 6 months)

  • 3 retargeting ads, including abandoned cart/lead nurturing sequences

Optional Add-Ons:

💡 Retargeting Booster: Additional retargeting campaign – £500/month
💡 Additional Custom Landing Page: £750 one-time fee
💡 Video Ad Production: £1,000 per video

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